50
fabric
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($1.21–$17.18) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Review moat
Good632.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£114K£114K/yr · 1.1M searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.48avg listing price — sweet spot $15–$100
Price range
Bad£1.21–£17.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand