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fabric paint
Worth a lookShows low returns (0.7%), but a deep review moat (3,312 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Market size
Okay£231K£231K/yr · 463K searches
Price range
Okay£5.26–£21.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,311.67avg incumbent reviews — the moat a new listing must climb