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fabric bunting
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Incredible+117.6%90-day search growth — must beat 0% to launch
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good560.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£303K£303K/yr · 620K searches
Avg price
Bad£6.78avg listing price — sweet spot $15–$100
Price range
Bad£3.30–£11.30cheapest to priciest tracked listing — scored on the share inside $15–$100
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