32
f caw f mug
Skip itSoft demand (-59.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible20avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.64avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£73K£73K/yr · 98K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad90%top-5 click share — a locked-up shelf
Growth
Bad-59.1%90-day search growth — must beat 0% to launch
Price range
Bad£8.79–£12.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier