53
espresso cup
Worth a lookShows no brand lock-in (top 5 brands take 53% of clicks), but soft demand (-15.0% this quarter) keeps it on the watch list.
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good£320K£320K/yr · 798K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,633.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Price range
Okay£5.71–£20.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand