48
ericaceous compost
Skip itPrices mostly outside the sweet spot ($4.67–$11.34) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Review moat
Good539.31avg incumbent reviews — the moat a new listing must climb
Market size
Good£283K£283K/yr · 205K searches
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Price range
Bad£4.67–£11.34cheapest to priciest tracked listing — scored on the share inside $15–$100