40
enhypen album
Skip itSoft demand (-37.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible39.88avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£18.12avg listing price — sweet spot $15–$100
Price range
Great£8.61–£41.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£47K£47K/yr · 300K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.5%90-day search growth — must beat 0% to launch