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engagement party decorations
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great143.25avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Price range
Okay£2.21–£25.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£185K£185K/yr · 448K searches
Avg price
Bad£6.85avg listing price — sweet spot $15–$100