40
enamel pie dish
Skip itSoft demand (-44.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great219.82avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.84avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£5.75–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£26K£26K/yr · 51K searches
Growth
Bad-44.0%90-day search growth — must beat 0% to launch