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embroidery threads
Skip itPrices mostly outside the sweet spot ($3.07–$16.58) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Okay2,108.12avg incumbent reviews — the moat a new listing must climb
Market size
Okay£206K£206K/yr · 418K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.45avg listing price — sweet spot $15–$100
Price range
Bad£3.07–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100