53
embroidery stitch book
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-52.7% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible13.43avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.40avg listing price — sweet spot $15–$100
Market size
Okay£126K£126K/yr · 268K searches
Price range
Bad£5.81–£16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-52.7%90-day search growth — must beat 0% to launch