58
embroidery kit
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great402.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£433K£433K/yr · 2.6M searches
Avg price
Okay£9.03avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad£3.04–£17.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-28.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand