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elmers glue
Skip itSoft demand (-27.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,007.36avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.07–£20.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.51avg listing price — sweet spot $15–$100
Market size
Bad£87K£87K/yr · 205K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-27.0%90-day search growth — must beat 0% to launch