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electric multi-cookers
Skip itSoft demand (-38.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£80.35avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Good£297K£297K/yr · 493K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£19.34–£201.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,659.63avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.0%90-day search growth — must beat 0% to launch
Signals High Price