48
electric lunch box
Skip itSoft demand (-47.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.34avg listing price — sweet spot $15–$100
Price range
Incredible£15.97–£70.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good£382K£382K/yr · 556K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,425.39avg incumbent reviews — the moat a new listing must climb
Growth
Bad-47.5%90-day search growth — must beat 0% to launch