70
electric griddle
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible£40.58avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Growth
Great+74.0%90-day search growth — must beat 0% to launch
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£507K£507K/yr · 553K searches
Review moat
Okay1,609.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£13.40–£261.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand