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electric blanket single
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£18.76avg listing price — sweet spot $15–$100
Price range
Good£9.45–£27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Market size
Good£490K£490K/yr · 465K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad4,983.31avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-69.9%90-day search growth — must beat 0% to launch