55
elastic
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($1.50–$6.72) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,514.05avg incumbent reviews — the moat a new listing must climb
Market size
Okay£139K£139K/yr · 345K searches
Avg price
Bad£3.83avg listing price — sweet spot $15–$100
Price range
Bad£1.50–£6.72cheapest to priciest tracked listing — scored on the share inside $15–$100