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egg timer
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($2.21–$10.09) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,104.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£161K£161K/yr · 229K searches
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.16avg listing price — sweet spot $15–$100
Price range
Bad£2.21–£10.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier