66
egg poachers
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great31%top-5 click share — an open shelf
Market size
Good£609K£609K/yr · 960K searches
Avg price
Good£13.29avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good£2.98–£29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,472.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand