58
egg poacher pan
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£15.41avg listing price — sweet spot $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.98–£29.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,700.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£172K£172K/yr · 179K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand