57
egg holder
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good644.15avg incumbent reviews — the moat a new listing must climb
Price range
Okay£5.37–£23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.95avg listing price — sweet spot $15–$100
Market size
Okay£191K£191K/yr · 674K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand