62
egg cups
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Review moat
Great354.31avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£325K£325K/yr · 688K searches
Price range
Okay£1.05–£21.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.94avg listing price — sweet spot $15–$100
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand