75
egg chair
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+117.5%90-day search growth — must beat 0% to launch
Review moat
Great140avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£814K£814K/yr · 976K searches
Avg price
Good£122.69avg listing price — sweet spot $15–$100
Price range
Okay£28.55–£297.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale