62
egg boiler
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good£14.74avg listing price — sweet spot $15–$100
Market size
Good£595K£595K/yr · 952K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£7.70–£24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Review moat
Okay2,934avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand