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ecovacs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Review moat
Good732.86avg incumbent reviews — the moat a new listing must climb
Market size
Good£282K£282K/yr · 111K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad£506.61avg listing price — sweet spot $15–$100
Price range
Bad£126.81–£865.13cheapest to priciest tracked listing — scored on the share inside $15–$100