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easter tree
Skip itSoft demand (-98.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great244.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good£8.72–£23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£11.98avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Competition
Bad80%top-5 click share — a locked-up shelf
Market size
Bad£20K£20K/yr · 110K searches
Growth
Bad-98.6%90-day search growth — must beat 0% to launch