44
easter decorations
Skip itSoft demand (-99.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Great106.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Price range
Bad£4.26–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£56K£56K/yr · 1.2M searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-99.4%90-day search growth — must beat 0% to launch