44
easter bonnet
Skip itSoft demand (-99.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible26.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£147K£147K/yr · 634K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.89avg listing price — sweet spot $15–$100
Growth
Bad-99.5%90-day search growth — must beat 0% to launch
Price range
Bad£3.36–£12.43cheapest to priciest tracked listing — scored on the share inside $15–$100