30
easter basket
Skip itSoft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good764.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£8.48avg listing price — sweet spot $15–$100
Price range
Bad£3.45–£17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£44K£44K/yr · 504K searches
Growth
Bad-99.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier