30
easter balloons
Skip itSoft demand (-98.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible8.63avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Bad84%top-5 click share — a locked-up shelf
Avg price
Bad£3.77avg listing price — sweet spot $15–$100
Market size
Bad£17K£17K/yr · 141K searches
Growth
Bad-98.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.47–£6.40cheapest to priciest tracked listing — scored on the share inside $15–$100