23
easter bags
Skip itSoft demand (-99.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great455.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad£4.88avg listing price — sweet spot $15–$100
Market size
Bad£38K£38K/yr · 429K searches
Growth
Bad-99.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.08–£5.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier