54
easel
Worth a lookShows a thin review moat (419 avg reviews), but soft demand (+2.7% this quarter) keeps it on the watch list.
Review moat
Great418.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£393K£393K/yr · 740K searches
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Good£6.73–£24.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.78avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.7%90-day search growth — must beat 0% to launch