59
earring hooks
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great276.98avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.19avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 80K searches
Price range
Bad£1.96–£11.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand