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dyson v15
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good541.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£167K£167K/yr · 167K searches
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Avg price
Bad£344.34avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£142.17–£637.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price