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dyson v15 filter
Skip itSoft demand (-31.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Price range
Great£7.92–£36.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.23avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Review moat
Okay1,907.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad£76K£76K/yr · 29K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-31.1%90-day search growth — must beat 0% to launch