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dyson v11 filter
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.6%search→purchase rate — share of searches ending in a sale
Price range
Good£7.45–£36.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good£12.65avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,169.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£160K£160K/yr · 65K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-33.1%90-day search growth — must beat 0% to launch