30
dyson v10 filter
Skip itPrices mostly outside the sweet spot ($6.09–$12.29) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Okay3,476.5avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 45K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Price range
Bad£6.09–£12.29cheapest to priciest tracked listing — scored on the share inside $15–$100