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dyson heater
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+91.1%90-day search growth — must beat 0% to launch
Review moat
Great264.22avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Okay£321.83avg listing price — sweet spot $15–$100
Market size
Bad£52K£52K/yr · 162K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£124.28–£534.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price