57
dyson fan
Launch itA $1.4M/yr market growing >1,000% this quarter with returns at 1.0% — clears our launch bar.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great£1.4M£1.4M/yr · 1.5M searches
Avg price
Good£162.35avg listing price — sweet spot $15–$100
Review moat
Okay3,413.87avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£56.28–£390.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale