32
dual control electric blanket double
Skip itSoft demand (-63.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£41.37avg listing price — sweet spot $15–$100
Price range
Great£14.09–£79.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,884.89avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 53K searches
Growth
Bad-63.2%90-day search growth — must beat 0% to launch