25
dual control electric blanket double size
Skip itSoft demand (-63.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£28.37avg listing price — sweet spot $15–$100
Price range
Incredible£23.64–£32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Review moat
Bad18,808.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£17K£17K/yr · 16K searches
Growth
Bad-63.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand