22
drysoon
Skip itSoft demand (-52.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£121.36avg listing price — sweet spot $15–$100
Review moat
Good1,102.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay£36.59–£268.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.8%return rate — above 5% kills the launch gate
Market size
Bad£55K£55K/yr · 73K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand