40
dry buddy
Skip itSoft demand (-63.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£41.82avg listing price — sweet spot $15–$100
Price range
Incredible£30.41–£65.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great384.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Bad£17K£17K/yr · 243K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-63.8%90-day search growth — must beat 0% to launch