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drinking games
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,073.98avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.45–£22.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£188K£188K/yr · 504K searches
Avg price
Okay£10.49avg listing price — sweet spot $15–$100
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand