57
dried flowers
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Review moat
Great393.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Okay£213K£213K/yr · 737K searches
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Bad£8.81avg listing price — sweet spot $15–$100
Growth
Bad-22.0%90-day search growth — must beat 0% to launch
Price range
Bad£3.86–£14.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand