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drawing pencils
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Market size
Good£539K£539K/yr · 763K searches
Price range
Good£2.30–£31.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay2,607.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.3%90-day search growth — must beat 0% to launch