51
drawing pad
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($2.14–$9.85) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good£483K£483K/yr · 805K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,746.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.90avg listing price — sweet spot $15–$100
Price range
Bad£2.14–£9.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand