53
drawer fresheners
Worth a lookShows low returns (0.3%), but prices mostly outside the sweet spot ($3.03–$14.11) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good725.65avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.56avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 75K searches
Price range
Bad£3.03–£14.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand