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dragon
Worth a lookShows low returns (0.8%), but soft demand (-12.0% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great241.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Market size
Good£311K£311K/yr · 1.5M searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.23avg listing price — sweet spot $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.83–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.0%90-day search growth — must beat 0% to launch